Ch. 4-7 Test ?s

Ch.4
1. What is the the process marketers use to identify target audiences for a company’s goods and services and the communication strategies needed to reach audiences?
A.Personal Drive Analysis
B.Market Segmentation
C.Process Oppurtunity Analysis
D.B-to-B Segementation

Answer: C Process Oppurtunity Analysis

2. True or False: NAICS stands for North American Industry Classification System?

Answer: True

Ch. 5
1.Which one of the following is NOT quantitive research?
A.anthropology
B.Problem Detection
C.Sociology
D.Psychology

Answer: B Problem Detection

2.In advertising, which job title is considered "glamorous"?
A.Creatives
B.Account Executive
C.Traffic Manager
D.Secretary

Answer: A Creatives

Ch.6
1.List the key components of a creative brief.
The objective
The target audience
The message theme
The support
The constraints

2.An/A ______________ ___________ refers to the approach used to attract the attention of consumers and/or to influence their feelings toward the product, service or cause.
A.Means-end theory
B.Advertising appeal
C.Advertising Theory
D.Creative Brief

Answer: B advertsing appeal

Ch.7
1.True or False? The message strategies are the primary tactics or approaches used to deliver the meassage theme

Amswer: True