Viral marketing is any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.
An effective viral marketing strategy:
1.Gives away products or services
2.Provides for effortless transfer to others
3.Scales easily from small to very large
4.Exploits common motivations and behaviors
5.Utilizes existing communication networks
6.Takes advantage of others' resources
Guerilla Marketing:
Guerilla marketing is an unconventional way of promotion. It is a sysytem that relies on time, energy and imagination. It is not a huge marketing budget. Consumers are targeted in unexpected places, which generates buzz, makes the message memorable.
Ambient Advertising:
Ambient ads appear on store floors, at gas pumps, in washrooms stalls, on elevator walls, park benches, telephones, fruit and even pressed into the sand on beaches. They are intrusive ads in public places. Also known as the "ad creep".
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