1. ________________ do not reflect a companies goods or services.
A. Overt Names
B. Implied Names
C. Conceptual Names
D. Iconoclastic Names
Answer: D
2. _________________ is the process of creating a perception in the consumer’s mind regarding the nature of a company and its product relative to its competitor.
A. Product Positioning
B. Positioning Approaches
C. Packaging
d. Branding
Answer: A
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment