Persuaders

The Persuaders documentary, "A High Concept Campaign" could not be more right. I agree completely that advertisements are everywhere. In the documentary it was said that "the more messages advertisers create, the more they will have to create to reach us". For instance, the following advertisements are all promoting Vitamin Water. They use celebrities and athletes as the main subjects of their commercials. I enjoy vitamin water and I enjoy the commercials, I find some of them more humorous than others but they all keep me interested. Coming back to the statement made during the documentary, advertisers have to constantly create new messages to compete with their competitors. However, they also have to compete with themselves. As consumers we respond to the messages, and if we are constantly viewing the same messages eventually as a consumer you will tune those repetitive messages out. Therefore, marketers have to constantly stay ahead and create new, more intriguing messages.

Vitamin Water Ads:








The role of branding is to create loyalty. It is a name assigned to a good or service which creates quality and assurance, allows for a company to make more money and to the consumer it gives them a strong connection to the product service. When consumers purchase a brand for its brand the role the brand is playing is that it has created a loyalty beyond reason with the consumer. The consumers believes that the product is best suited for their needs.

The following Target commercials are promoting the idea "Long Live Happy". While it is an advertisement for Target the campaign is for an ideal lifestyle that can be obtained by shopping at Target.