Persuaders cont.

Rapaille's belief is that consumers are driven by unconscious needs and impulses. As a consumer I know that most of the time I shop by impulse. There are things that I need to shop for such as groceries, in which mostly I buy the same groceries week after week. I definitely am brand loyal when it comes to certain foods. However, when I shop for clothing, shoes, accessories, etc I am a impulse shopper. I do not need any of the things that I buy neccessarily. I do think that Rapaille's belief is accurate. While not everyone is an impulse shopper, most people have at one time or another bought something that they did not need or on impulse.

Since Fox News is a known Republican based news outlet, Frank Luntz will appeal Republicans. During the elections most Republicans will share the same views and opinions with Luntz. He will easily be able to connect with Republican viewers, while it may be more difficult for Luntz to connect with those who do not agree with Luntz. Personally, political advertising does not affect me. I have only been able to vote in this past election for the first time, and for me my decision was not made or affected by politcal advertisements.

Narrowcasting has traditionally been understood as the dissemination of information (usually by radio or television) to a narrow audience, not to the general public. Some forms of narrowcasting involve directional signals or use of encryption. In the context of out-of-home advertising, this term often refers to the display of content on a digital signage network. One of the most common examples of narrowcasting is cable TV. The encrypted signals can only be viewed on a TV by first running through a descrambler provided by the cable company for a monthly fee. Another example of narrowcasting is satellite radio. Satellite radio is commercial-free radio, requiring a proprietary receiver or tuner. Satellite radio is also a paid subscription service, but narrowcasting doesn’t always involve a fee.