Media Diary

Sunday 5/31/09

9am: Woke Up
10am: Showered/Got ready; exposed to shampoo, hair products, lotion, makeup
11am: Went to the Shopping (in Splfd); exposed to store/food advertisements
12pm: Mall
1pm: Layed out at my parents house read W, Vogue, Bazaar and Elle
2pm: Layed out and read magazines
3pm: Layed out and read magazines
4pm: Layed out and read magazines
5pm: Layed out and read magazines
6pm: Went to dinner with friends; exposed to pictures of food ads/specials
7pm: Dinner
8pm: Met up with more friends
9pm: Relaxed with friends
10pm: Back to my parents house; watched Dateline with Taylor Swift on DVR; I ffwd through all the commercials.
11pm: Bed

Monday 6/1/09

5:30am: Woke Up
6am: Drive back to cdale
7am: Driving, listening to CDs; exposed to a few billboards
8am: Driving
9am: Class
10am: Class
11am: Pick-up paycheck, bank.
12pm: browsed the internet; check email, facebook. internet shop; exposed to pop-up ads
1pm: Rec Center, listening to music; exposed to info around the rec
2pm: Rec Center, listening to music
3pm: Nap
4pm: Shower
5pm: Work
6pm: Work
7pm: Work
8pm: Work
9pm: Work
10pm: Work
11pm: Work/HW
12pm: SLEEP!

To advertise to someone like myself, the most efficient way would be through fashion magazines and TV. I do not read the DE or any newspaper, nor do I listen to the radio very often. I subscribe to and read fashion magazines and while i'm in the grocery store line i'll read gossip magazines. I watch a fair amount of TV, however most of the time I watch it on DVR and skip through the commercials. Effective advertising could be done through ads in magazines and the ads that are intertwined into popular tv shows.