Point of Purchase Displays

I visited Schnucks grocery store. As I walked around the store, I noticed that there were sale signs everywhere and it seemed everything was on sale or there was a deal on the item. I noticed as sale sign for cookies that read "as advertised", refering to the advertisement that schnucks has in the newspapers. I thought that this worked well because it reassures the customer that the sales are as stated in the ads. Another sale sign I noticed read "price breaker" and promoted a deal or "break" in the price if you buy more than one. Many "low price" tags were out all around the store. I did not see how this would be as effective as the other signs. All of the small "low price" tags seemed to clutter the look of the shelves. Lastly, right by the check-out lanes was an entire row of 10 for 10 items. Customers can mix and match 10 different items for $10. This was a very effective position for the row, being that it was right near the check-out lanes and most of the items were those that customers may have overlooked while shopping and easily can pick up.