In the past 6 months, I have recieved direct mail from Ike Honda. I usually get a letter once every couple months. They are offering me a payment premeir program for "specific vehicle owners". Since I am a current Honda owner the premier program is encouraging me to upgrade to a new 2009 Honda at a very low finance rate. The letter is not effective for myslef because I am not interested in purchasing a new car. However, the bonuses listed in the letter might be effective for someone looking to purchase or upgrade their Honda. The impact of this deal is very appealing, in the future when I am interested in a new car, a program like this one may have more of an effect on myself.
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